Are you curious to know more about the mysterious place where website data is stored and served up for your site visitors?
Website hosting is necessary for anyone wanting to display their site online for people to visit. After all, you have to store your site’s data somewhere. And it just so happens that website hosting providers do just that.
In this post, I’ll be sharing all the web hosting statistics, facts, and trends you need to know to understand the importance of hosting and its place in the online world.
1. Web hosting market share
Since the beginning of computers in the early 1990s, the online world has become a vast world that nearly everyone knows about. Not to mention, advancements in web hosting have made it easier than ever these days to throw up a website on the internet and make it live for people to see.
According to Fortune Business Insight’s web hosting market report, the Asia Pacific web hosting market share is expected to continue to grow in the coming years.
When it comes to the web hosting market share, these are the top takeaway facts:
- The top 10 hosting companies in the world control 24% of the web hosting market
- GoDaddy holds onto a whopping 6.3% of all websites hosted online, with Amazon Web Services right behind at 4.4%
- The United States has the highest number of hosted domains with over 107 million, with Germany in second with over 7 million, and China in third with over 4 million hosted domains
- Hosting companies tend to be very domestic, meaning website owners like to use local web hosts
- Endurance International Group (EIG) encompasses more than 60 web hosting brands, including top companies such as BlueHost, HostGator, and iPage
- The top domain name registrars include GoDaddy (19.28%), NameCheap (3.24%), and Tucows Domains Inc (3.18%)
When it comes to the leading content management system hosting services, WordPress continues to rank number one in the world. In fact, WordPress now powers over 38% of the world’s websites. And the top three most visited websites these days include Google, YouTube, and Facebook.
2. General web hosting facts
According to Internet Live Stats, as of October 2020 there are 1,808,102,643 websites in the world and counting. Adding to that there are well over 4 billion internet users visiting the likes of your website and many others in search of something in particular or nothing at all.
To put things into perspective, it took the telephone 75 years to reach its first 50 million users, the radio 38 years, and the television 13 years. The internet, however, only took 4 years, which goes to show you just how quickly people wanted to get online and how far technology has come.
The most used web servers include:
- Apache (41.68%)
- Nginx (26.37%)
- IIS (12.48%)
- Lightspeed (2.21%)
- Apache Traffic Server (0.55%)
And when it comes to the top programming languages used by web hosting companies, know that PHP ranks as number one with 26.54% of the market share, Microsoft ASP.NET with 11.30%, Lua with 4.35%, Java with 0.68%, and lastly Ruby with 0.68% market use.
Here are some other general web hosting facts that put into context how widespread and important hosting is:
- North America hosts the majority of web hosting providers, followed by Europe and Asia
- Iceland has the highest market penetration
- India records a 34.4% internet use, which equates to a little over 460 million people
- The fastest growing technology service is cloud computing (it grew 17.6% in 2019 alone)
When it comes to the different types of web hosting available, here’s a great visual of the breakdown:
Lastly, Windows Server is the most preferred worldwide operating system (12.67%), followed by UNIX (2.27%), Ubuntu (2.08%), and CentOS (1.53%).
3. Domain name statistics
Domain Name Stat has a lot to say about domains that are registered throughout the world. For example, they claim there are 1,224,891,525 registered domains in the world right now.
Adding to that the .com domain name extension is by far the number one choice when it comes to registered domains, with 22.33% of the total distribution. Following .com is .cn with 8.09%, .uk with 6.43%, and .de with 6.43% of the total distribution.
On average, there are 900,000 domain names registered each week, signaling a strong desire for people to want to get a website up and running. And when the internet first came to be, it’s worth noting that there were only nine domain name extensions in existence: .com, .gov, .co., us, .net, .us, .org, .co.uk, .co.il, and .edu.
Now, people have the option to choose from over 1,000 domain name extensions, making domain names a highly customizable asset.
Want to know the most expensive domain name ever sold? Business.com. It sold for an impressive $345 million back in 2007.
4. Web hosting economic impact
The internet is always going to have a financial impact on people that use it. Whether you’re a casual internet surfer or a successful website owner, there is a financial aspect that web hosting plays a role in.
Ultimately, the type of web hosting you use for your website, whether it be a blog, online business, or eCommerce shop is going to affect how well it performs, especially when it comes to loading times.
According to Shopify, 47% of consumers expect to wait no more than 2 seconds for a web page to load once they arrive. More than that, 40% of site visitors will abandon a website that takes longer than 3 seconds to load.
Shopify studies go on to say this about mobile use:
- 61% of mobile users will abandon a site if they don’t find what they need right away
- 74% of people will abandon a mobile site if it takes longer than 5 seconds to load
- 58% of mobile consumers want their websites to load as quickly as their desktops or laptops
- When it comes to site speed, MachMetrics collected the following information from big name businesses:
- Mozilla increased their website speed by 2.2 seconds and earned 60 million more downloads
- Amazon discovered that a 1 second slowdown can cause a loss of $1.6 billion
- Bing found that a 2 second drop in load time equaled a 1.8% drop in search queries, a 3.75% drop in clicks, a 4% drop in satisfaction, and a 4.3% drop in revenue per visitor
- Shopzilla improved their site speed from 6 seconds to 1.2 seconds and increased their overall earnings by 12% and pageviews by 25%
Adding to this, Walmart and Amazon realized that an improvement of a mere 100 milliseconds in site speed can boost earnings by as much as 1%. Yahoo saw a 9% bump in traffic with a 400 millisecond speed improvement. Lastly, Google realized that for every additional 100 millisecond it took to load, it lost 20% of its traffic.
As you can see, the art of increasing site speed is directly connected to overall web design and can have a major impact on the amount of traffic and revenue you generate.
eCommerce and web hosting
On the flip side, having an eCommerce shop means you’re responsible for providing the best user experience possible. That’s why taking a look at these statistics and facts – all related to web hosting – is crucial for your long-term success.
According to Hootsuite’s most recent Digital 2020 Report, the following eCommerce activity has been occurring since July:
Adding to the fact that online shoppers are playing a big part in your success as an online shop owner, the amount of money you’re spending on web hosting affects your bottom line too.
It has been found that as a website owner you will be primarily paying out of pocket for website hosting:
- Shared web hosting typically costs between $3-$8 each month
- Virtual Private Server (VPS) hosting will cost about $15-$30 per month
- Dedicated server hosting is usually the most expensive and ranges between $35-$200+ per month
While shared web hosting is the cheapest web hosting option, it’s always a good idea to do some research before making a final decision. There are plenty of high-quality managed WordPress hosts to choose from that are more than affordable.
In the end, there’s a lot more that goes into the overall cost of having a website. However, it’s good to know the financial impact your web host will have on your growing site as you try to gain more followers, readers, and customers.
5. Top web hosting features
In addition to knowing about how much you can expect to be paying each month when it comes to web hosting, it’s also good to know what the top features are right now when it comes to the top web hosting providers.
These are the features that set some of the leading web hosting providers in the market apart from the competition:
- Pay-As-You-Go – AWS offers customers a pay-as-you-go model so customers never overpay or get caught with high use fees if their site sees a spike in traffic.
- Shared Web Hosting Is Affordable – While we don’t always recommend shared hosting, especially for websites that are growing, there’s no denying that the affordability is great for those on a budget or just starting out.
- Email Hosting Is Lived by Many – Having access to your business email and your web hosting account in one convenient location is something many online business owners look for.
- Free Domain Name Registration – Another cost website owners incur when launching a new site is domain name and registration. Many web hosts offer free domains for signing up for their hosting services. In addition, people love to see unlimited domains and subdomains. However, for the sake of security we recommend that you purchase a domain from a different company to your web host.
- Unlimited Bandwidth and Storage – The more data you can store and the more traffic your site can see without added cost is appealing to anyone looking to launch a new website. But it’s important to note that “unlimited” isn’t always truly unlimited. Be sure to check your host’s T&C’s for clarification.
- One-Click Installations – Making site creation a cinch is the goal is nearly all high-quality web hosts. This includes tools for installing the most popular CMS around, WordPress.
- Website Backups – Protecting your website and all your hard work is something all website owners should prioritize. Also, web hosts should prioritize protecting their customers’ data by offering routine website backups in an offsite location – just in case. While this is a useful feature you should always have a secondary backup that you have complete control over. If you use WordPress, be sure to check out our comparison of backup plugins to learn more.
Lastly, all good web hosting companies provide stellar support for their users. You never know when you’re going to need help. Having a solid support team of experts on hand at all times is one of the most important features to look for in a web hosting provider.
Remember, the quality of your web host largely lies in the type of features it provides its customers. The type of features you need will depend on the type of website you run.
6. Web hosting trends
As technology advances, so will web hosting. If you’re going to keep up with the competition, you’re going to need to keep up on the trends and predictions about web hosting that are sure to reveal themselves soon.
- A study performed by IDC suggests that the internet volume will grow from 33 Zettabytes to 175 Zettabytes by 2025
- Cloud hosting solutions are expected to be the reigning type of web hosting as site security tightens in the coming months and years (24% of large enterprises and 8% of SME are already using private cloud services to host their data)
- Online businesses are likely to allocate their budgets like this: 35% on hardware, 25.7% on software, 20.8% on hosted/cloud-based services, 13.9% on managed services (9% will be on web hosting and 4% on cloud storage)
In addition, according to NameCheap, one of the leading domain name registrars around, these trends will show themselves sooner than later:
- More hosting providers will include free website builders with hosting plans
- Solid State Disks will become the norm and replace hard disk drives for increases speed and lower latency
- Cloud-based servers will take over the physical servers so many web hosts use for increased flexibility, scalability, and performance
Another popular trend seen in the hosting world is the concept of green hosting, As the internet grows and more people find themselves online, the impact this technology is having on the environment is important to consider.
Think about it, according to TechBooky, the annual CO2 output right now is the equivalent of driving 31 million cars at once. And this is not including the devices we are all using to access the internet. More than ever people are going to be on the lookout for responsible web hosts that take their carbon footprint seriously.
And there you have it! The top web hosting statistics, facts, and trends to help you in choosing the best web host for your website.
There’s a lot that goes into picking the right web hosting provider. And the truth is, if you want to have a website you’re going to have to have a web host in order to go live online. So, take this information to heart as you narrow your list of options down and remember the importance that web hosting plays in the online world.