Every piece of content you create should have a clear Call To Action (CTA).
Why? Because it prompts your visitors to take action.
The action could be anything: download a checklist, sign up for a webinar, get a coupon, attend an event, etc.
A CTA is an ideal way to convert more of your passive website visitors into active leads and customers. You can place them anywhere on your site; for example, in a blog post, in a widget area, or on a landing page.
Your CTA can be an image or a line of text, as long as it prompts your visitors to take action.
The CTA plugins for WordPress in this post all offer something a little different. We’ve included both free and premium plugins; some have generic tabs while others have advanced targeting features.
So, if you want some action on your site, then check out these powerful CTA WordPress Plugins:
1. Thrive Ultimatum
Thrive Ultimatum is a WordPress plugin that promises to boost your conversions by applying the most effective marketing principle: urgency.
We’re all afraid of missing out. When we see the ‘limited offer’ or the ‘countdown timer’ ticking away, then we feel compelled to buy now.
We can’t resist the call to action.
When you add urgency to your CTA, like a countdown timer, you can boost conversions further.
“Without a sense of urgency, desire loses its value.” – Jim Rohn
Thrive Ultimatum comes with a range of professionally designed templates. You can select from countdown timers, widgets and floating banners that are all focused on getting your visitors to take action.
Every template is customizable with the intuitive, drag-and-drop visual editor. Just click to edit any element, set custom colors, background images, custom fonts and much more.
It’s packed with features to cater for all types of campaign. For instance, 7-Day Offers, Christmas Special, and End Of Month Specials.
What makes it more powerful are the triggers that you can apply to each campaign. For example, campaigns for first-time visitors or campaigns for new subscribers.
- Pre-made design templates which look good straight out of the box
- Easy customization with the visual editor
- Campaign Types: Fixed Date / Recurring / Evergreen / Multi-Page
- Countdown Timer: Widget Area / Floating Header Bar/ Floating Footer Bar
- Time zones supported
- Multiple trigger types
- Mobile responsive designs
Price: $97/site, $147/5 sites, $399/15 sites (lifetime updates and 12 months support). Included in the Thrive Themes Membership for $19/month (paid annually).
2. Thrive Leads
Thrive Leads is a powerful list building plugin. Asking visitors to sign up to your list is a direct call to action, and Thrive Leads gives you so many options to do that.
On the front end, you can display Lightbox Popups, Sticky Ribbons, Inline Forms, Slide-In Forms, and both 1-Step and 2-Step Opt-in Forms.
You can also take your calls to action to the next level by using multi-state opt-in forms. When you ask a simple “Yes” or “No” question in your opt-in forms, before presenting your email sign-up, your visitors will have to choose. And a “Yes” is the first step on the path to conversion.
Behind the scenes, you can customize forms with a drag-and-drop editor, set up A/B Testing to see which types work best, and deploy Advanced Targeting to display relevant forms by post, category or tags.
Note: while Thrive Leads excels when it comes to list building, you don’t have to use opt-in forms – you can swap any form for a button.
- Drag-and-drop editor allows for advanced customization
- A/B Testing: Test different form types against each other
- Smartlinks: Show different content to existing subscribers
- Multiple themed templates available for each opt-in form type
- Various opt-in form types such as ribbon, lightboxes, inline, widgets, and slide-ins
- Supports multi-state opt-in forms
- Reporting dashboard gives you essential insights
Price: $67/site, $97/5 sites, $147/15 sites (lifetime updates and 12 months support). Included in the Thrive Themes Membership for $19/month (paid annually).
3. WP Notification Bar Pro
WP Notification Bar Pro is a custom notifications and alerts plugin for WordPress that displays a sleek message bar on your website. Add your call to action message to help you grow your email list, manage marketing promotions, increase your social media following or expand the audience for specific pages on your site.
The plugin includes many different types of Notification Bars. For instance, Text and Link, Post Content, Subscribe Box, Social Media Follow, Countdown Timer, and Search Form. Just add your custom call to action message to whichever type you choose.
You can display your notification bars on specific posts and pages to make them relevant to that content. You can also exclude your notification bars from displaying to individual visitors; e.g. those arriving from a search engine or a particular social network.
The plugin comes with 14 pre-defined color schemes to get you up-and-running. But you can edit colors as you wish with the color picker.
- Easy to Use
- Unlimited Notification Bars
- Multiple Notification Types
- Fixed or Absolute Position
- Includes 18 Social Networks
- Display on selected Posts / Pages
- Unlimited Color Choice
- Custom HTML Support
There is also a free version with plenty of features.
4. Shortcodes Ultimate
Shortcodes Ultimate is a free WordPress plugin jam-packed with shortcodes.
The shortcodes let you create tabs, buttons, boxes, different sliders, responsive videos and much, much more.
Once installed, the shortcode generator is available in the WP post editor. Just click the Insert Shortcode button and select what you want:
You can use a combination of boxes and buttons to create your custom call to action:
- 50+ amazing shortcodes
- Shortcode Generator
- Fully responsive
- Custom CSS editor
- Custom widget
- Works with any theme
- Easily extendable
Price: Free, premium add-ons are also available
5. WordPress Calls To Action
WordPress Calls To Action is a free WordPress plugin. But don’t let the free tag put you off.
The plugin comes with a selection of ready-made templates. You can use them straight out of the box or use the visual editor to customize them. You can also build your custom templates from scratch with HTML/CSS coding.
Once you’ve decided on a CTA for your post or page, you can run a split test by simply cloning your design and making a change like color or text. The plugin stores all the data so you can track the best performing variation.
The CTA forms can be placed inline in your posts and pages, and in a sidebar widget area, using standard WordPress options. If you’re looking for greater impact, then you can use the full-screen popup feature. The CTA forms can either drive traffic to a landing page or capture email addresses via a 2-Step Opt-in.
- Create beautiful calls to action on your WordPress site
- Visual Editor to view changes
- Create Popups Calls to Actions for improved conversion rates
- Track conversion rates on your calls to action for continual optimization
- Clone existing calls to action and run A/B Split tests on variations
- Implement your custom call to action design or use the in-built library
6. Simple Side Tab
Simple Side Tab is a free WordPress plugin that adds a Global Call To Action on your site linking to any page.
Unlike the other plugins, you can only add one message, positioned in a vertical tab to the left or right side of the browser window. The tab stays in place as your visitor scrolls down the page, so it’s always visible and ready for action
As the name suggests, Simple Side Tab is easy to use and setup. From one simple settings screen, you can set the text for the tab, choose your fonts and colors, and link to the destination URL.
Simple Side Tab is an effective way of driving traffic to a specific landing page.
- Choose fonts – includes 7 standard screen fonts
- Set the URL your tab links to, internal or external
- Assign the tab to the left or right side of your browser window
- Change the vertical position of your tab
- Choose from unlimited colors for tab elements
What are you waiting for?
It’s time for you to install one of these top WordPress plugins and start generating leads and sales on your site with your custom calls to action.