Note: This post has been rewritten and updated as of 2nd November 2016.
If you want the most effective way to move your readers to action, you need dedicated landing pages.
You may have already taken the first step and started using a list building plugin.
But if you really want to boost your list building or sales efforts, you need landing pages.
Unfortunately, here’s the problem when it comes to WordPress and landing pages:
The WordPress Editor is 100% incapable of creating highly converting landing pages. It just flat out can’t do it.
So if you want to actually create the kind of landing pages that move readers to click, to sign up, to buy…then you need a dedicated landing page tool.
And that is exactly what I’ll discuss in this post. I’ll take you through the best WordPress landing page builder plugins. Then, I’ll tell you the exact plugin you should pick for your specific situation.
What to look for in a WordPress landing page plugin
When looking for a landing page plugin, there are a few factors you’ll definitely want to keep in mind:
- Elements – Elements, or modules, are the building block of any drag and drop builder. If you want your landing pages to be successful, you need to make sure the plugin has dedicated elements for things like lead gen boxes, calls to action, countdown timers, and more.
- Templates – Creating landing pages from nothing is a time-consuming process. That’s why all these plugins include templates to help you get started. Before picking any landing page builder, you should make sure that the templates it offers actually fit your design style.
- Deployment Time – Landing pages are great because they allow you to rapidly test changes. But that’s not true if your landing pages take too long to deploy. Always consider how long it takes to go from zero to live when picking a plugin.
- A/B Testing – If you want to optimize your landing pages, you’ll definitely need the ability to A/B test them. Make sure that whichever plugin you pick either includes A/B testing or integrates with third-party A/B testing services.
With that out of the way, let’s dive in and take a look at the six best WordPress landing page plugins.
1. Thrive Landing Pages – Themed templates and content builder
Thrive Landing Pages helps you build highly converting landing pages in two ways:
- It includes the powerful Thrive Content Builder, which lets you create landing pages from scratch using a visual, drag and drop page builder.
- It includes over 150 landing page templates so you don’t need to start building those landing pages from scratch. And if you want to change anything about a template, it integrates fully with the Content Builder for easy editing.
That’s cool, but here’s Thrive Landing Pages claim to fame:
All those landing page templates are themed so you can easily move your readers through a consistent funnel. Conversion is about more than just the landing page – you also need effective confirmation and thank you pages to keep things moving. With Thrive Landing Pages, the templates fit together so you can do that without any extra work.
The Thrive Content Builder is no slouch, either. Thrive Themes is always focused on conversions, so they’ve packed it with the elements that are necessary for great landing pages.
For example, Thrive Content Builder includes elements for lead gen boxes, countdown timers, testimonials, and more.
You can also save your own Content Builder designs as templates – so if you ever need to reuse pages, they’re ready to go.
To round things out, all of Thrive Landing Pages’ designs are responsive and optimized for page speed. Because page load speed has a major effect on conversion rate, this is an essential element of any good landing page plugin.
Price: Starts at $67 for a single site license. Or available as part of the $19/month Thrive Membership.
2. Beaver Builder – General page builder with landing page templates
The plugin comes with templates in a variety of areas, including more than 30 landing page templates.
You can edit these landing pages or create pages from nothing using a smooth drag and drop page builder. The page builder works in the frontend, so you can build your landing page exactly as your visitors will see it.
Like Thrive Landing Pages, Beaver Builder includes all the essential elements you need. You can quickly drop in testimonials, calls to action, lead gen boxes, and more.
Beaver Builder comes in both a theme and plugin version. But here’s one thing to consider:
To be able to create full-page landing pages, you’ll need to use the Beaver Builder theme. Otherwise, you’re limited to editing just a portion of the page with the plugin. That means you’ll usually be stuck with at least your default WordPress header (and possibly your sidebar), which isn’t great for creating a cohesive design.
This is by no means a deal-breaker – just something you need to be aware of.
There’s also a free, limited version of the plugin. But because this free version lacks essential elements like call to actions and opt-in forms, you really need to get the premium version to build landing pages.
Price: $99 for just the plugin. $199 for the plugin AND the theme. Both prices are for unlimited websites.
3. OptimizePress – Landing pages, membership sites, and more
OptimizePress is a feature-packed plugin that helps you build landing pages, membership portals, sales funnels, and more.
And while “lots of features” is awesome if you use all of them, if all you want to do is create landing pages, you’re paying more than you need to both monetarily and performance-wise.
With that caveat out of the way, here’s what you get when you purchase OptimizePress:
A dedicated OptimizePress theme, a page builder plugin that works with other themes, and 30+ landing page templates.
The builder interface lets you create landing pages visually from over 40 different elements. Any lead gen boxes you include can integrate with a variety of email marketing providers.
OptimizePress is also built to play nice with third-party A/B testing tools like Optimizely and Visual Website Optimizer. So once you build a landing page, you can easily optimize it with one of those services.
If you’re not happy with the 30+ included templates, you can also purchase hundreds of different premium templates in their marketplace. This is a nice way to quickly create the perfect landing page. But…it requires you to open up your wallet again.
Price: Starts at $97 for use on up to 3 sites and one year of support/updates.
4. Leadpages – Rapid deployment and 350+ templates
Leadpages isn’t limited to WordPress, it’s a complete landing page creation platform. But, it includes a dedicated WordPress plugin that makes WordPress integration completely painless, so that’s why it gets a spot on this list.
If you want the absolute fastest way to create and deploy landing pages, Leadpages is the tool for you.
When you use one of their 350+ templates, all you need to do is plug in your information and you’re good to go. Those templates span webinars, pre-sale pages, upsell pages, opt-ins, and more.
It’s important to note that only ~70 of these templates are included in your subscription price. The rest are created by third-party developers and require a separate payment. Most cost $7, though some are priced higher.
Of course, if you want to tweak an existing template, that’s easy to do with their drag and drop visual editor.
Whenever you’re happy, you just click a button to send the landing page to WordPress via the plugin and you’re all set.
Leadpages can even handle hosting your landing page and digital assets, though this isn’t a requirement.
If you’re creating landing pages for multiple websites, you’ll save time by having them all easily accessible through a single Leadpages dashboard. No tabbing back and forth between different sites to make changes.
They also include integrated A/B testing in their higher-priced plans which makes optimization a breeze. But…you’re definitely going to pay for that convenience.
Even for its cheapest plan, Leadpages is still one of the most expensive options on this list. If you’re willing to pay the premium for quick deployment, centralized management, and integrated split-testing, it’s a great option. Otherwise, you may want to stick with one of the cheaper options.
Price: Starts at $25/month (paid annually) or $37/month (paid monthly). Cheapest plan that includes A/B testing is $49/month (paid annually).
5. Instapage – Landing page focused with good integrations
Instapage is similar to Leadpages but focused entirely on landing pages. It’s also similar in price, so keep that in mind as you read on.
Instapage is based on an easy-to-use page builder. They include over 100 templates to get you started, all of which are responsive and easily changed.
That’s pretty standard, though. Here’s where things start getting good:
Instapage has built-in integrations for a variety of marketing tools. Whether it’s a CRM like SalesForce, a webinar service like GoToWebinar, or your favorite email marketing software, Instapage makes integration easy. Leadpages has many of these integrations, too, but only allows them on their premium plan.
Instapage has also inked a deal with Bigstock that gives you access to over 31 million royalty-free stock photos as part of your membership. You can quickly add these photos to any of your landing pages, which is definitely a nice perk.
Once you’re happy with your landing page, you can publish directly to your WordPress site through the Instapage plugin.
From there, you can use the integrated A/B testing tool to optimize your landing pages. But like Leadpages, this A/B testing is locked away from Instapage’s cheapest plan.
Overall, Instapage is fairly similar to Leadpages. Choosing between the two will likely come down to the actual templates they offer, as well as whether or not they have the necessary integrations in the plan you choose.
Price: Starts at $29/month when paid annually. Cheapest plan that includes A/B testing is $55/month (paid annually).
6. WordPress Landing Pages – Free…but not really
WordPress Landing Pages is the only free option on this list. Free is good, right? Well, that depends.
The plugin is great for beginners making their first foray into landing pages.
It lets you create landing pages with a basic visual editor. And you can even A/B test your templates from within the plugin.
So what’s the catch?
If you want to unlock some truly necessary features of landing pages, you’ll need to pay for premium add-ons. For example, if you want to integrate your lead gen forms with just a single email marketing service, you’ll need to pay $49 for a single site license. If you want to purchase a premium template, you’re looking at another $15 for a single site license.
So to truly unlock everything you need to create effective landing pages, you’ll likely end up spending a pretty penny.
In the end, unless you just want to play around with some basic landing pages for free, it will be more cost effective to just buy something like Thrive Landing Pages which comes with heaps of templates and has all the necessary email marketing integrations from the start.
Which plugin should you choose?
You definitely don’t need six different landing page plugins. To help you make your decision, here are some scenarios in which you’d want to pick one of these options over the others…
If you want the best value for your money, you should choose Thrive Landing Pages. You get 157+ themed templates AND a powerful page builder for one affordable price.
If you want the absolute easiest tool to use, you should pay the premium for Leadpages. All of the tools on this list are fairly user-friendly. But when it comes to ease of use, nothing can beat Leadpages for rapid creation and deployment.
If you want integrated A/B testing, you’ll need to pick either Leadpages or Instapage. Just remember that you will have to pay for one of their more expensive plans to get access to A/B testing. Another option would be to use a third-party service like Visual Website Optimizer, which should integrate with any of these plugins.
If you want to be able to build pages other than landing pages, you should pick Beaver Builder or Thrive Landing Pages. Beaver Builder is built to create any type of page, and Thrive Landing Pages includes the Thrive Content Builder which offers similar functionality.
If you like membership portals and sales funnels, you should consider OptimizePress. It’s a bit overkill for just a landing page builder, but if you can get use out of the membership site and funnel features, it’s definitely good value for the money.
If you want a free option, you should pick WordPress Landing Pages. Just remember that to stick to the “free” part will be extremely difficult. Unless you just want to get your feet wet with landing pages, WordPress Landing Pages can get expensive very fast.