• Editor Rating
  • Rated 4.5 stars
  • 90%

  • Thrive Ultimatum
  • Reviewed by:
  • Published on:
  • Last modified: April 5, 2017
  • Ease of use
    Editor: 95%
  • Functionality
    Editor: 85%
  • Price
    Editor: 95%
  • Support & documentation
    Editor: 95%

If you use your WordPress website to sell anything, be it products or services, boosting your conversion rates and increasing sales is always at the forefront of your mind.

But with an ever-increasing number of people boarding the make-money-online-train and most of us developing blindness to the common marketing tactics, how can you stand out from the crowd and convince your readers that your product really is worth buying?

There are numerous lead generation plugins which promise to help you increase sales, but many of them are often limited in features or completely fail to deliver on their promise.

Luckily, there is a new plugin on the scene developed with the sole intent of increasing your conversion rates, resulting in more sales.

The plugin in question is Thrive Ultimatum and it’s a plugin developed by Thrive Themes – a well-established name in the WordPress community.

In this post, we’ll take a look at everything Thrive Ultimatum has to offer, explore the features, and see whether Thrive Ultimatum lives up to their promise.

Get Thrive Ultimatum

How Thrive Ultimatum works

Thrive Ultimatum is based on the scarcity marketing principle, which means it leverages the idea of limited availability to increase the demand.

In other words, if you have a special offer that is only available for a limited period of time, your readers and visitors will be more likely to make a purchase simply because when something is seemingly less available, we deem it valuable and we want it more.

It’s a well-known marketing technique that retailers around the world have been using for years to boost their sales throughout the year. In fact, most holiday sales are based around this principle.

For example, Amazon sells more on it’s ‘Prime Day’ than single day than any other day of the year – mainly because those deals are only available for a day.

Now that we’ve covered how Thrive Ultimatum works, let’s take a look at the main features of the plugin.

Campaign types

There are 4 main campaign types you can create:

Campaign Types

7 Day Offer – 7 day Evergreen offer triggered when a user first visits the site. 3 days before the end of the 7 day period, the state is changed to display that the offer is in its last 3 days.

Christmas Special – Triggered to start and end on specific dates. When the offer has 2 days left, the state is changed to reflect the small amount of time before the offer expires.

End of Month Specials – Triggered to start on a certain day of the month and to last for 2 days.

Build from Scratch – Build a campaign from scratch with no predefined settings.

Once you select a campaign type, you can further refine it and select between a recurring campaign, fixed date campaign or an evergreen campaign.

Campaign Settings

A recurring campaign will repeat on a specific date every month or every year. A fixed-date campaign lets you select a date range, and finally, an evergreen campaign is based more on user actions and is the most interesting out of the three.

When you select an evergreen campaign, you can choose the duration of the campaign and the how the campaign itself is triggered: either by a user subscribing to your newsletter or by visiting the promotion page. Once the campaign is triggered, it lasts for the duration you specified.

During the campaign, only the visitors who triggered the campaign are able to see it and once that period of time is over, they can be moved onto the next campaign.

In reality, the evergreen campaign never really ends and they are only visible to the users who triggered them, unlike recurring or fixed-date campaigns which can be visible by everyone.

In a nutshell, if you want to create a highly-targeted campaign, evergreen campaign is an excellent choice.

Additionally, evergreen campaigns have a lockdown feature which makes it impossible to game the system.

Usually, normal countdown timers can be easily reset if you refresh your browser, change the browser or switch to your mobile device. Thrive’s lockdown feature tracks individual visitors so their timer won’t reset and it will stay the same even if they refresh cookies, or change IP addresses

Trigger types

Thrive Leads conversion

If you have Thrive Leads installed on your website, you can choose to trigger a campaign once a visitor signs up for your newsletter, either via Thrive Leads Group or via the Lead Shortcode feature. This is particularly useful if you want to quickly convert new subscribers into potential buyers and has great chances of high conversion rates as long as your campaign is directly tied to your opt-in offer.

First visit to the site

This trigger type will display your campaign to first-time visitors of your website.

Visit to specific page

This trigger type will start showing your campaigns to those visitors who have visited a particular page or post of your website, most commonly the page you selected during the Lockdown settings.

Timeline event feature

Another powerful feature of Thrive Ultimatum is the Timeline Events. Thanks to this feature you can set different states during the duration of the campaign which allows you to A/B test different designs and promotions.

You can add multiple timeline events and various campaign widgets. By utilizing this feature, you can fine-tune the campaign and ensure it brings you the best possible conversions at all times.

Timeline Settings

Other notable features

Other notable features of Thrive Ultimatum include pre-made design templates which look good straight out of the box.

Design Templates

If you’re up for some customization though, you won’t be disappointed: every aspect of the templates can be customized to meet your needs and to match the look of your website.

Display options include a sticky header bar at the top of your pages, a sticky footer bar at the bottom, and a countdown widget which can be used in any sidebar area of your website.

Design Options Thrive Dashboard

Campaigns can be also triggered when someone clicks a link in an email, which means you can add your existing subscribers to campaigns made specifically for them.

On top of everything, every campaign type is completely responsive and displays without issues no matter which device you are using.

Support is available around the clock and the documentation is well-covered with their knowledge base and with videos placed throughout the plugin interface.

Ease of use

Like the rest of the plugins developed by Thrive Themes, Thrive Ultimatum is very easy to use. The interface is intuitive and should feel familiar to those already using Thrive Leads. If this is your first experience with Thrive Themes’ plugins, you’ll notice that even without reading the documentation first, there are plenty of tooltips that appear when you hover over specific items which help you understand what a particular feature does.

On top of that, the plugin developers included short, instructional videos that can get you up and running as quickly as possible and clear up any confusion you might have.

Customizing the design templates is easy as well and the changes happen rather quickly.


The basic version of Thrive Ultimatum is available for $127 for a single site license. If you want to use it on more than one site, you can purchase the unlimited license which allows you to use the plugin on unlimited websites for $197.

The third option is to purchase one of Thrive Themes’ membership plan which gives you access to all of their themes and plugins for $19/month.

Final thoughts

If you’re selling anything online, Thrive Ultimatum is the best plugin to help you skyrocket your sales without limiting you on features.

Using scarcity as a marketing technique has been popular for many years, and it’s a proven way to increase sales, whether you sell digital or physical products. If you sell anything online and want to skyrocket your sales, purchasing Thrive Ultimatum is a sound investment in your business.

Although the pricing might seem a bit steep, considering the amount of features, it’s a worthy investment. The best and the most affordable option would be to invest in their membership to get access to all of their themes and plugins which give you powerful tools to turn your website into a marketing machine.

Get Thrive Ultimatum


  • Ease of use
  • Visually appealing design
  • Plenty of customization options
  • The ability to fine-tune the campaign
  • Feature packed when compared to other scarcity plugins


  • Currently, the plugin has limited campaign types and not as many templates but that is normal considering the relative young age of the plugin

Summary: Thrive Ultimatum is based on the scarcity marketing principle, which means it is a plugin that leverages the idea of limited availability to increase the demand.

RatingRated 4.5 stars

Posted by Ana Lynn Amelio

Ana Lynn Amelio is a WordPress designer and freelance blogger. When she isn't busy running her own small business Ley Design she can be found reading, enjoying Italian food, and helping her kids go through not-so-secret cookie stash. Follow her on Twitter or say hi on Google+