• Editor Rating
  • Rated 4.5 stars
  • 90%

  • Thrive Leads
  • Reviewed by:
  • Published on:
  • Last modified: April 11, 2017
  • Ease of use
    Editor: 90%
  • Functionality
    Editor: 95%
  • Price
    Editor: 100%
  • Support & documentation
    Editor: 100%

Though there are many different strategies and opinions when it comes to building an online business, there’s one thing that every marketer agrees on.

There’s one thing that brings it all together – and without it – it’s much more difficult to create a successful online business.

We’re talking about email lists. Opt-in forms and other email list building tools should be added to your website from the moment it goes live. Building an email list is one of the best things that you can do for your business.

Most people will put it off for later, and that’s a big mistake.

Chances are you already understand the importance of email lists but you’re not quite sure how to start building one. To build an email list on your website, the right tools are required and there aren’t many quality tools out there.

I recently came across a plugin called Thrive Leads, and it has drastically improved the conversion rates on my website.

Today we’ll review a specific lead-gen plugin called Thrive Leads. Thrive Leads is one the many tools included in the Thrive Themes package. It’s also a standalone product that you can use on any WordPress-based website.

The purpose of Thrive Leads is to provide you with the forms and tools needed to collect hot leads from your website. Email management providers often have form builders that don’t offer enough customization options or templates.

With Thrive Leads, every form is customizable, and you can create custom display rules for the forms as well. They also provide you with plenty of high-converting templates.

In short, it’s an extremely powerful plugin that can drastically improve email sign-ups for your business.

Let’s take a closer look at all the features included in Thrive Leads.

Installing Thrive Leads and four core features

The installation was quite simple and hassle-free. When you purchase the product you’ll be given the download link and an activation code.

To activate the plugin, head over to your WordPress website and find the Plugins section. Next, click on Upload and select the Zip file that contains the plugin files. The plugin should automatically install once it’s uploaded.

Upload Thrive Leads

When it’s done, a new menu will appear in your dashboard called Thrive Leads. When you click on the menu you’ll see a list of options. We’ll walk you through the other features but the first thing that you need to do is link your email management system to this plugin.

Thrive Dashboard

The plugin supports most email management companies, as well as many other apps, including social media. Select the app you wish to connect from the drop down menu, and enter your API details.

For ideal results, it’s best to connect Thrive Leads to an email campaign that already contains a set of automated emails.

The following are the four core features included in Thrive Leads:

  • Lead Groups
  • Lead Shortcodes
  • ThriveBoxes
  • Signup Segue

Four Core Features

Let’s take a look at each feature.

Lead Groups

Lead Groups determine the type of opt-in forms show on your site and where they’ll be displayed.

It’s a really interesting feature you can use to test out various forms and create really targeted offers. In other words, it creates a group of opt-in forms that will be shown according to the rules you set.

To use Lead Groups, hit the “Add New” button and label it according to your project or offer, this label is hidden from public and only used as a reference.

Thrive Leads Templates

When you add a new group, a window will appear listing the type of opt-in forms you wish to show on your site.

You can add and remove forms anytime. You can even show all the different forms at the same time, though it’s not recommend to do so as it clutters your website.

At the moment, there are 9 forms you can include in the group:

  • In Content
  • Light Box
  • Post Footer
  • Screen Filler
  • Ribbon
  • Scroll Mat
  • Slide in
  • Widget
  • And PHP Insert

Different Form Types

It’s recommended to use 2-3 of these forms at the same time, too many can cause issues.

Choose the forms you want, and then click “Add New Type of Opt-in Form” to add more in different areas of your website.

Next, we need to create the display rules for these forms.

Thrive Leads has incredible display options and you can use them to create extremely targeted offers. For example, instead of displaying the same offer on your whole website (as you would with regular list-building techniques) you can show specific offers on specific pages of your site.

To access the display options, click on the gear icon next to Thrive Groups.

You’ll see the dashboard below:

Display Options

With these options you can choose where your forms will appear and where you don’t want them to appear. I found the post-specific feature incredibly useful because it drastically improves conversions.

For example, if you’re promoting a certain product as an affiliate, and you have written a review about that product, select that review as the display rule. When you do this, all the opt-in forms can be tailored for that review only and the conversions will be through the roof.

In other words, it’s possible to make opt-in forms with custom calls to action that are related to specific posts, instead of showing the same call to action on all posts. This also makes it much easier to test out headlines and forms to see which one converts the best.

You can also choose to display form groups based on post categories. In other words, the forms will only be shown on posts that are within a certain category, a really useful feature.

Additionally, on the main menu, the form groups can be sorted by order of importance. Click and drag the group to reduce or increase its priority. The first group will have highest priority and will be displayed first.

Let’s take a look at the next Thrive Lead feature.

Lead Shortcodes

With Lead Shortcodes, you can include one type of opt-in form anywhere on your site via its shortcode.

The purpose of this feature is to let you include specific forms into your content without having to create a whole new group of forms. Lead Shortcodes only lets you make one type of form; the footer, but there are many templates.

To be clear, the form can be shown anywhere on the site, but the template is the same as the footer templates in other forms.

Lead Shortcodes are manually added forms. You’ll have to copy and paste the code into the area you want it to be shown.

Lead Shortcodes

It’s a useful feature to collect emails from specific pages or posts on your site.


Thrive Boxes are opt-in pop-up forms that will appear when a link is clicked.

To create a Thrive Box, click Add New and enter the desired name. Then, click on the type of form you wish to create.

Next, click the editor to create a sign-up form; this will open the form editor.

The form editor is one of the things I love most about Thrive Leads. It’s extremely detailed and you can edit almost every element on screen. Remember, these templates are all modeled after high converting templates.

In other words, these templates have been proven to work. The only thing that you have to do is enter the offer information and connect the form to your email management service.

Here’s a screenshot from the form editor:

Form Editor

You can change and add elements to bring life to your form. The above default template is what most marketers use to build an email list. There are many other templates to choose from as well.

Additionally, there are quite a few animations that you can assign to these forms. The animation will start when a user clicks on the link. Personally, I like the Zoom Out animation; it’s an awesome way to get a visitor’s attention!

To incorporate the Thrive Box into a post, we’ll need to copy and paste the short-code and then place the text we want as the call to action between both parts of the code. For example, most people’s first form has this code, “[thrive_2step id=’14’] Trigger goes here [/thrive_2step]”.

Notice the text between the brackets? That’s where we’ll enter our call to action. When clicked, the form will appear with animation we selected, and you’ll see a lot more conversions. You can place these call to action forms anywhere on your website, even in the Widget section.

Thrive Boxes are incredibly useful and I highly recommend them!

Sign-up Segue or One-Click Segue

Sign-up Segue is a unique feature by Thrive Leads that simplifies the sign-up steps for various services.

For example, if you want to send an email to promote a webinar that you’ll be hosting soon. The standard model will work something like this; send a link to a sign-up form to your email list, then they need to enter contact details, confirm subscription, and finally receive webinar details.

That’s a few too many steps and you lose people’s interest on each step. Thrive Leads created a solution for this problem that skips the unnecessary steps.  Sign-up Segue allows you to send people a link that signs them up directly to the service you are promoting without any other steps.

Once you enter the details for the service you want to promote, a custom link is given to you that you can share with your leads for instant sign-ups. It’s extremely useful.

Sign Up Segue

Most services are supported by the system as well.

Other noteworthy features

  • A/B Testing Engine – Pits forms against each other to find the one that has the highest conversion rate. Optimize for maximum results.
  • LIVE Advanced Reporting – See real-time stats from your forms. Learn how visitors interact with your website.
  • Smart Exit Pop-ups – One last chance for someone to subscribe. When they close the website, they’ll see an offer. This is perfect for increasing last-minute sales.
  • Beautiful Animations – Makes your forms look snazzy with beautiful animations.
  • Custom Targeting Rules – Shows the right ads to the right people. More sales!
  • Over 30 Marketing Services Supported – Connect your other services in a couple clicks. Excellent support.
  • Content Locking – An ingenious way to improve sign-ups. Lock certain content. The content can only be unlocked when a user enters their contact information. This leads to massive subscriber boost.


Want to secure your copy of this incredibly powerful plugin?

There are several options available:

  • Thrive Themes Membership – Includes Every Thrive Plugin and Product – $19/month.
  • Single Site License for Thrive Leads – $67 one time fee.
  • 5 License Pack for Thrive Leads – $147 one time fee.
  • 15 License Pack for Thrive Leads (Ideal for agencies) – $147 one time fee.

We recommend the Thrive Theme Membership as it provides you with access to not only Thrive Leads but other Thrive Products as well.

Our verdict on Thrive Leads

To conclude this Thrive Leads review, if building a list is important to you (as it should be) then you will benefit from this plugin.

Most people will look for cheap – or free – alternatives but they’re very difficult to find. Thrive Leads has everything that you need to start building an email list. The only thing that you need to do is create the content and start driving traffic.

Out of all the features, the one I liked the most are Thrive Groups as I love being able to create multiple custom forms that are shown in specific areas. I also loved how you can change so many display rules and create really – really – targeted forms.

Most marketers will agree that a call to action should be as closely related to the content on your website as possible to improve conversions. With Thrive Leads, it’s incredibly easy to accomplish that.

Include this plugin on your website and you’ll notice a drastic boost in new sign-ups and sales. It’s really one of the best lead-gen plugins I came across and I highly recommend it.

Get Thrive Leads


  • Wide selection of forms to choose from with plenty of customization options.
  • Lead Groups allows you to show custom forms in specific areas of your website.
  • The perfect opportunity to split-test forms.
  • Easy to implement with most email management services.
  • Helpful tutorials for specific features. Look for a little video play icon.
  • You can trigger forms to appear when you click a certain link.
  • Segue Sign-up makes it possible for to shorten the process to attend various online events.
  • You can create custom forms for specific posts in a matter of clicks. Fantastic for improving conversions.
  • Very affordable.
  • The form editor works smoothly and there are no lags or hang-ups!
  • You can also choose custom fonts and icons.
  • Only one-time payment for lifetime access.


  • Fairly significant learning curve for those who haven’t used a list building plugin before. But there are helpful videos for each section to get you up and running quickly.
  • Only works with WordPress based websites. But on the flip side, it’s also much cheaper than comparable SaaS (web app) alternatives.

Summary: Thrive Leads is a WordPress plugin that allows you to quickly and easily build and A/B test opt-in forms, with a huge arsenal of options for customizing and displaying your forms.

RatingRated 4.5 stars

Posted by Timothy Gagnon

Timothy Gagnon is a Canadian freelance writer, content marketing specialist, and blogger. He's passionate about online business topics and helping others reach their business goals.