You have your email list set up.
You have your free e-book ready to offer new subscribers.
…Now how exactly do you use it to build your list?
You need a dedicated landing page!
Sure, you can just throw opt-in forms all over your website. But if you really want to skyrocket your list growth, a landing page is the best way to get those conversions.
Landing pages work because they focus attention on your offer, removing all distractions. They allow you to create a deeper connection with your audience than just using an opt-in form alone.
In this post, we’ll go through the step-by-step process of creating a landing page for your e-book and promoting it so you can grow your email list, all using Thrive Content Builder & Landing Pages.
Why Thrive Landing Pages?
It’s flexible, easy-to-use and comes with excellent support and documentation.
You get over 150+ templates to choose from, and the editor is a drag & drop builder, so you get plenty of customization options.
It’s a paid plugin that costs $67 for a single site license.
Yes, there are free landing page plugins on the market. But they’re very basic and to integrate any email providers you have to buy an add-on for each provider you want to use. And the features are lacking.
After you’ve got a few nice templates and email provider integrations purchased, it ends up being more expensive than Thrive’s plugin.
You can see our full review of Thrive Content Builder here.
How to use Thrive Landing Pages to get email subscribers, step by step
Step 1: Install & activate the plugin
Log into your WordPress dashboard to install and activate the Thrive Content Builder. (Here’s 3 Easy Ways To Install A WordPress Plugin).
You’ll need to enter your email address and activation key to get started.
(You’ll see in the Thrive Dashboard that you can watch a short 2-minute video tutorial for landing pages as well.)
Step 2: Connect your email service
Before we create our page, we’re going to create a connection between Thrive Leads and your email list provider.
To do so, click on the “Manage Connections” button from the Thrive Dashboard:
Then click “Add a New Connection” and select your email provider from the list.
Depending on the app, it will ask you for information like your API key, List ID, etc. How you get it will depend on your service provider – check their documentation for instructions.
Step 2: Create your new landing page
Once your connection is set up, we can get started on your new page. Like with any WordPress page, click on Page > Add New to get started.
Type in your title, and then click the new “Edit with Thrive Content Builder” button.
The content editor will open in a new window.
Step 3: Choose your template
From the right-hand menu, underneath the Save/Preview buttons, click the dropdown menu that says “Thrive Landing Pages,” and click on “Choose Landing Page.”
In the pop-up window, you’ll see a ton of templates to choose from.
You can choose any option you like, but for a freebie offer for building your email list, you’re probably going to want to choose from one of the “Lead Generation Page” options. You can view just those options with the “Filter by tag” option on the left.
For this example, we’ll be using the “Copy 2.0 Lead Generation Page” template.
Click on the template you want and then click the “Load Landing Page” at the bottom.
Step 4: Customize your copy
Now the landing page will load, and you can customize your content:
Just click on any element to edit the text:
You can change the font, size, formatting, color, etc., just like with the WordPress editor.
You can also use the sidebar on the right to add other elements to your page as well, such as:
- Custom HTML or CSS
- Star ratings
- …And more
When you’re done, just hit the green “Save Changes” button at the top right.
Step 5: Connect to your email list
To connect the opt-in form to the appropriate email list, just click on the element and click the “Connect with Service” button.
Then select your API connection and your email list, and click Save:
In the popup, you can select what form fields to display, and where you’d like to send them after they fill out the form:
Be sure the click the “Save Changes” button again once the form is all set up.
Important: Make sure to test that your form works correctly before you start sharing your page!
The finished landing page
Once you’re familiar with the editor, you can create something like this within 10 minutes or so:
The landing page template in the example is one of the first templates you’ll find within the plugin.
There are 150 or so templates for you to choose from if this design doesn’t take your fancy.
And what’s great about these templates is that they’re designed in sets.
So you’ll find a matching thank you page, confirmation page and a few other types of pages, depending on the set.
For example, there are specific sets for webinars, podcasts, course and more.
The Copy 2.0 set includes a coming soon page, launch page, multiple sales pages and more:
6 quick copywriting tips
Stuck on what to write on your landing page? Remember these basic copywriting tips:
- Focus on benefits: Address your audience’s ultimate motivation. Why do they want what you’re offering? What will they get out of it? Don’t just list features; stress the benefits.
- Be specific: Features are still important, too, though! Make sure to be clear and specific about exactly what they’re getting.
- Keep it scannable: Avoid walls of text, and keep your content short and scannable, just like with your blog posts.
- Speak their language: Use your audience’s own words to convince them. Glean commonly-used words and phrases from your blog comments and reader interactions.
- Provide social proof: Get some testimonials, reviews, and/or social shares to include on the page.
- Use clear CTAs: Tell your audience exactly what you want them to do. Be sure to use a clear and obvious “call to action” (CTA), such as a big, bold “Download Now!” button.
How do you get traffic to your new landing page?
Your new landing page won’t do any good if no one sees it!
Here are a few quick tips on how to drive traffic to the landing page:
- Add it to your website’s main menu (we do this here at WPSS)
- Send a link to your email list
- Share it periodically on social media (don’t forget to include images!)
- Include a link in your email signature
- Link to your landing page instead of your homepage in your social media profiles
- Add a shortened link or QR code to your business card
- Create an ad campaign on Google Adwords or social media
Now you know everything you need to start creating your own landing pages – so you can sell products or build your list.